Our Experience

Greenway genuinely wants to know "What is your experience?" It's a question we constantly ask of our customers, our partners and ourselves.

Greenway's teams are comprised of physicians, nurses, clinicians, practice administrators, hospital executives, business leaders, industry experts, government advocates and community leaders.

Our senior management leaders were directly involved with the birth of healthcare IT industry, and continue to advocate for adoption of healthcare IT, including changes in legislation, standards and certifications. Many members of our management team have been at Greenway since the company's inception in 1998.

It is the combination of all of our experiences that ensure Greenway continues to develop and deliver industry leading software and on-demand services that are used in physician practices, hospitals, integrated delivery networks (IDNs), regional health information organizations (RHIOs) and independent practice associations (IPAs) across the country. Our collective internal experience and the user experiences of our customers are fundamentally connected. It is this broad knowledge base that helps us develop solutions, increase care quality, enhance patient satisfaction and facilitate adherence to compliance guidelines – all while maximizing profitability and ensuring results for customers.

Greenway continues its history of creating an award-winning, interoperable and integrated electronic health record (EHR) solution because our inventors and investors are the same people who initially stated the need and demanded our solutions meet the requirements of practicing clinicians. These investors are Greenway employees and users today.

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Our Approach

The question "What is your experience?" is an interwoven part of our development cycle, the feedback loop with our customers and how we approach relationships with industry partners and healthcare IT advocates.

The answers we uncover guide our innovation, business strategies, partnerships and actions. It helps to level-set expectations and give proper focus to innovation and change.

We require that our solutions - workflow, usability and functionality – meet the needs of clinics, hospitals and health organizations. We are able to do that because certified care providers and practice administrators are involved in design, development, deployment and support at Greenway. We make experience with patient care and clinical environments a priority when hiring people to realize and support our solutions. In addition, our solutions are fully designed, developed and supported in America.

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Our Commitment

Greenway is committed to ensuring customers always have state-of-the-art healthcare IT solutions. PrimeSuite 2008 was one of the first EHRs to be certified for its functionality, interoperability and security by CCHIT® based on 08 Ambulatory EHR Certification requirements in 2008.

Greenway earned three "Best in KLAS” awards for PrimeSuite, our integrated electronic health record (EHR) and practice management solution, in the annual 2009 Top 20 Best in KLAS Awards report. For the third consecutive year, PrimeSuite received the Best in KLAS award in the ambulatory EMR category for practices having between six and 25 physicians. Additionally, PrimeSuite received the Best in KLAS award in the ambulatory EMR category as the top rated EMR for practices having between two and five physicians. In the practice management category, PrimeSuite received a Best in KLAS award for practices having between six and 25 physicians. These awards are based on information gathered by physicians, nurses and other healthcare professionals that utilize and rely on the technology on a day-to-day basis. Greenway's consistent recognition from KLAS for the past five years illustrates our commitment to product excellence and superior customer service. KLAS (www.KLASresearch.com) helps healthcare providers make informed technology decisions by offering accurate, honest and impartial vendor performance information.

Greenway takes KLAS recognitions extremely seriously and is proud of our accomplishments and awards. We believe so strongly in the KLAS process that we mirror our internal reviews for feedback about development, usability, workflow, functionality and peer-to-peer sharing after KLAS.

Each year since 2003, Greenway annually hosts a PrimeLeader User Group Conference that includes specialty-specific user roundtables. The purpose is to allow Greenway users to meet in various formal and informal settings to discuss their experience, questions, ideas, solutions, requests and impressions. Greenway collects valuable feedback from users and industry leaders that help to shape our own innovation and user experience. Since 2004, attendance has continued to double each year with more than 1,000 attendees in 2009.

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Annual feedback, however, is simply not enough. Greenway conducts weekly KLAS-style meetings and holds monthly Platinum User Council calls. Each provides a process for important feedback that is factored into our development, service, sales and training. Our regional training conferences, held through the US, enable one-on-one training opportunities as well as deployment training and ongoing support. This is in addition to our support call center is which offers around-the-clock service to Greenway customers.

Each month, members of Greenway's senior management team go on tour to ask, "What is your experience?" They collect first-hand accounts of user experiences, ideas and feedback that are immediately shared with our development, support and management teams. This is another way blending our experience with our users' experience fosters innovation and improvement. Greenway welcomes all experiences and our Platinum User Council, a group of experienced physician- and practice administrator-users dedicated to improving our solutions, pushes us to excellence by continuously prompting us to meet the needs of their business.

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Our Growth

Greenway Medical Technologies, Inc. has enjoyed 11 consecutive years of positive fiscal growth since its founding in 1998.

Greenway ended fiscal year 2009 (FY09) in June with a 28 percent increase in sales bookings as compared to FY08; a full 82 percent above that of FY07. Similarly, total revenues for FY08 were 42 percent above those of FY07, all building upon an annual revenue growth rate of more than 30 percent realized since June of 2004.

Greenway has invested more than $100 million in the continued innovation of its single-database, fully-integrated electronic health record (EHR), practice management and interoperability flagship solution PrimeSuite®.

The privately-held, Carrollton, Ga.-based company employs more than 300 personnel nationally, with more than half focused on R&D, solution deployment and customer support, which has also led to the investment in and advancement of an array of companion solutions such as the clinical trials solution PrimeResearch™, revenue cycle management solution PrimeRCM®, remote clinic PrimeMobile™ and the patient-provider communication portal PrimePatient®.

Transitioning into 2010, more than 23,000 healthcare providers in 30 specialties and subspecialties utilize PrimeSuite to improve patient outcomes at the point of care and streamline clinical, financial and administrative workflows.

Greenway closed calendar year 2009 by continuing its annual industry recognition of the functionality of PrimeSuite, which became one of the first EHRs to become a pre-market CCHIT Certified® 2011 Ambulatory EHR, additionally certified in CCHIT's Comprehensive program for Child Health and Cardiovascular Medicine with optional Advanced Reporting, as designated by the Certification Commission for Health Information Technology.

PrimeSuite also received three "Best in KLAS” awards in the 2009 Top 20 Best in KLAS Awards: Software & Professional Service report (http://www.klasresearch.com/).

Also in 2009, more than 30 Enterprise contracts were secured throughout the nation as the preferred solution for medical center, hospital and IPAs researching, selecting and offering endorsement solutions to affiliated healthcare providers.

Greenway's presence within the advancement of the HIT industry continued to advance through membership responsibilities in the Clinical Data Interchange Standards Consortium (CDISC) and executive-level roles in the Healthcare Information and Management Systems Society (HIMSS) Electronic Health Record Association, for example.

Through these roles, Greenway is aiding the shape of industry standards and the meaningful use requirements of the HIT adoption incentives within the American Recovery and Reinvestment Act of 2009 (ARRA), which in turn place Greenway in leadership roles within the adoption and coordination of ARRA-driven Regional Extension Center (REC), Health Information Exchange (HIE) and Federally Qualified Health Center (FQHC) initiatives. Greenway is also offering customers its Greenway Meaningful Guarantee, which guarantees that the functionality of PrimeSuite will lead to eligible provider achievement of meaningful use stimulus incentives.

Greenway anticipates continued positive growth at the close of FY10 and beyond, as the company drives further innovation in the arenas of managed service and on-demand solutions, as well as continued strategic partnerships with Microsoft and Intel among others, and new strategic partnerships with universities, speech recognition technologies and the important future of genetics.

Except for the historical information contained herein, the matters discussed in the press release are forward-looking statements within the meaning of the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including but not limited to economic, competitive, governmental, and technological factors affecting the Company's operations, markets, services and related products, prices, and other factors.

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2007 Deloitte Georgia Technology Fast 50 (ranked 3)

• 2007 Deloitte Technology Fast 500 (ranked 67)

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• 2006 Deloitte Georgia Technology Fast 50 (ranked 3)

• 2006 Deloitte Technology Fast 500 (ranked 38)

• 2006 Inc 500 Fastest Growing Companies in America (ranked 115)

• 2005 Red Herring 100 winner (The 100 Hottest Private Companies in North America)
  
  
  
  

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