Mission: To anticipate future demands in the marketplace and manage the critical aspects of capital growth at Greenway.
Executive Vice President, Sales & Business Development
Mike Hairston joined Greenway in October 1999. He is responsible for the overall coordination, functional management and leadership of all sales and business development activity. Mr. Hairston previously served Greenway as Vice President of Sales, Regional Sales Manager, as well as Regional Vice President, Eastern Region, and opened 13 new sales territories for the company.
Prior to joining Greenway, Mr. Hairston was National Sales Manager for DataSphere Technologies, Inc., a computer-aided facilities management software vendor. He also served in the same capacity for the Information Management Services Division of Law/Gibb Group.
Mr. Hairston received a bachelor’s in mechanical engineering and master’s degree in business administration from Auburn University and has served on the Auburn MBA Advisory Board since 2004.
Chief Marketing Officer
As Chief Marketing Officer for Greenway Medical Technologies, Bob Kneeley is responsible for all strategic initiatives involving integrated Marketing, Investor Relations, Public Relations and Corporate Communications.
Mr. Kneeley joined Greenway in April 2012 as the company’s first Vice President of Investor Relations, shortly after Greenway completed its Initial Public Offering in February 2012.
He brings to Greenway a strong and diverse background in investor relations, media relations and corporate communications programs designed to support and drive attainment of company strategic goals and objectives.
Prior to Greenway, Mr. Kneeley was Vice President of Corporate Communications and Investor Relations during his more than 13-year tenure at MEDNAX, Inc. (formerly Pediatrix Medical Group), a national medical group and the nation’s leading provider of neonatal, maternal-fetal and pediatric physician subspecialty services, and anesthesia services. Previously, he was a Principal at RKC Communications, managed external communications at Southeast Banking Corp., and was a Writer for both the South Florida Business Journal and The Miami News.
Mr. Kneeley completed the requirements for a Master of Business Administration in International Business from the University of Miami, Coral Gables, FL. He previously earned a Bachelor of Arts in Communications (Journalism) from UM.
Through his career, Mr. Kneeley has received a number of professional recognitions, including three awards by Institutional Investor magazine’s All-American Executive Team, Healthcare Services; two recognitions in the International ARC Awards for the World’s Best Annual Reports; two awards by the League of American Communications Professional; and a Creativity 31 Award of Distinction for Annual Report for Pediatrix Medical Group.
James A. (Al) Cochran
Chief Financial Officer
Al Cochran joined Greenway Medical Technologies in November 2009. Mr. Cochran’s significant public company experience combines with the capabilities across Greenway’s Finance team to support Greenway’s strategic requirements for growth and development as a publicly traded company. Recognizing his accomplishments, the Atlanta Business Chronicle named him 2012 CFO of the Year for medium-sized public companies.
Prior to joining Greenway, Mr. Cochran was with TurboChef Technologies, Inc. where he was Senior Vice President of Corporate Strategy and Investor Relations from October 2007 until TurboChef’s merger with The Middleby Corporation; he served as Senior Vice President and Chief Financial Officer October 2003 to October 2007.
Mr. Cochran also served as Chief Financial Officer of PracticeWorks, Inc. from its formation in August 2000 until its acquisition by The Eastman Kodak Company in October 2003. He was VitalWorks Inc.’s Chief Financial Officer from August 1999 to March 2001, when he resigned from all positions with VitalWorks upon completion of the spinoff of PracticeWorks from VitalWorks.
From 1992 until joining VitalWorks, Mr. Cochran was a member of the accounting firm of BDO Seidman, LLP, serving as a Partner since 1995. Mr. Cochran has also served on the Board of Directors and Audit Committee of Delta Apparel, Inc. since his appointment in December 2008.
Mr. Cochran is a Certified Public Accountant and received a Bachelor of Business Administration in Accounting and a Master of Business Administration in Corporate Finance from Georgia State University.
Vice President, Business Development
In his role as Vice President of Business Development, Jared Lisenby focuses on new strategic areas for growth, in addition to the historical Business Development functions.
Mr. Lisenby brings a consistent track record of sales strategy and execution to this role. In more than 10 years of Greenway service, he has demonstrated abilities to collaborate with other team members to accomplish growth goals, open new markets, exceed sales quotas, and manage a team to significant success.
Mr. Lisenby joined Greenway in November 2002 as Regional Sales Manager for the Mid-Atlantic Region and in 2003 added the Southeast Region to his portfolio. In 2005, he was named National Accounts Director, responsible for channel growth and development of Greenway’s national distribution business partnerships.
In 2007, Mr. Lisenby was promoted to the position of Regional Vice President of the Eastern Region with the responsibility of leading Greenway’s Eastern Sales team in strategic sales and revenue growth. He served in the same capacity as the Regional Vice President of Greenway’s Southeast Region before being named to his current role in July 2012.
Mr. Lisenby has been involved in marketing and selling software solution since 1998. Prior to joining Greenway, he spent three years at Oracle Corporation working in the Government and Healthcare verticals. He began his professional sales career in 1997 with Gordon Document Products, a Lanier worldwide reseller, as a representative for the company’s document management solutions.
Mr. Lisenby received a Bachelor of Arts degree from Auburn University.
Vice President, Sales
John McGhee joined Greenway in March 2003 as Regional Sales Manager for Texas. In 2005, he became Regional Vice President for the Western Region with the responsibility of leading Greenway’s sales growth strategy in the western half of the U.S.
Mr. McGhee has been involved in medical sales since 1991. Prior to joining Greenway, he spent six years at Quest Diagnostics, Inc. including duties as a Physician and Hospital Account Manager and District Sales Manager.
Before joining Quest, he held roles in medical device and surgical sales with Davis & Geck and with Interpore International as an Orthopedic Sales Representative. He began his professional sales career with Lanier Worldwide as a representative in their facsimile machine division.
Mr. McGhee received a bachelor’s degree in finance from Texas A&M University.
Vice President, Corporate Development
Greg Shilling joined Greenway in 2000 and has more than 22 years of experience in marketing and selling software solutions. Responsibilities include management of Greenway’s strategic corporate partnerships, as well as pursuit of corporate growth opportunities through possible investment, acquisition and development of related lines of business. In this role, he drives the business aspects of the company’s innovation initiatives and supports the company’s growth initiatives through evaluation of market expansion opportunities.
Additionally, Mr. Shilling leads Greenway’s Community Foundation, which serves the company’s philanthropic mission. Supporting this mission, he serves on the board of the local Boys and Girls Club and actively supports a variety of community initiatives.
Prior to joining Greenway, Mr. Shilling was Vice President of Sales and Business Development for TREEV, Inc., a document management software vendor. He was also a Product Manager and Director of Sales within the Financial Services Division of CheckFree Corporation and Brock Control Systems, a customer relationship management (CRM) software provider.
Mr. Shilling received a bachelor’s degree in finance from Auburn University.
Vice President, Enterprise Sales
Scott Snapp leads Greenway’s growing Enterprise Sales initiative, responsible for directing all sales and relationship-building with larger healthcare enterprises across the U.S.
He assumed his current position in July 2012 after being Regional Vice President of Sales, West Region, since 2007. In that role, he played a key role in Greenway’s presence and growth in the western section of the country.
Mr. Snapp joined Greenway in January 2005 as a Regional Sales Manager responsible for Colorado, Utah and Nevada before becoming an RVP.
Mr. Snapp has been in the healthcare information technology industry since 1999. He began as a reseller in Charlotte, NC. Prior to working at Greenway, he worked with WebMD in the Colorado and Wyoming regions.
Mr. Snapp graduated from Indiana University in Bloomington, IN, receiving his bachelor’s degree in Finance from the Kelley School of Business.